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	<copyright>Copyright &#xA9; Executive Speak Write 2011 </copyright>
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		<title>Slider &#8211; Making That Subject Line Work For You</title>
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		<pubDate>Tue, 07 Feb 2012 20:32:55 +0000</pubDate>
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		<description><![CDATA[Make That Subject Line Work For You &#160; Recently, DJ Consultants hosted a guest article from Executive Speak/Write on making that email subject line more robust, effective and reader-orienting. To read this Productivity Tip, and better capture reader attention, click here to visit the article.]]></description>
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		<title>Make Your Subject Line Work For You</title>
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		<pubDate>Tue, 07 Feb 2012 20:28:17 +0000</pubDate>
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				<category><![CDATA[Blog]]></category>
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		<description><![CDATA[Recently DJ Consultants hosted a guest article from Executive Speak/Write on making that email subject line more robust, effective and reader-orienting. To read this Productivity Tip, and better capture reader attention, click here to visit the article.]]></description>
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		<title>Cooking Up A Communications Crisis</title>
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		<comments>http://www.executivespeakwrite.com/cooking-up-a-communications-crisis/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:40:55 +0000</pubDate>
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		<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Human Interest]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Results-oriented]]></category>

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		<description><![CDATA[Recently Paula Deen, a cook and a brand specializing in rich meals and desserts such as Twinkie Pie, Gooey Butter Cake and Deep Fried Cheesecake, announced she had Type 2 diabetes. Sympathy for her eroded when we learned she was diagnosed three years ago yet continued to tout her high caloric and cholesterol-rich recipes. These recipes [...]]]></description>
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		<title>Slider &#8211; Cooking Up A Communications Crisis</title>
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		<pubDate>Tue, 24 Jan 2012 13:12:59 +0000</pubDate>
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		<description><![CDATA[Cooking Up A Communications Crisis Paula Deen&#8217;s recent announcement of Type 2 Diabetes closely followed her signing of a lucrative deal with a diabetes medication company. Coincidence or poor planning thrust her into the Netflix/Herman Cain/Anthony Weiner approach to crisis communications. How could she have better handled the situation? Click here to read more on [...]]]></description>
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		<title>February Cue &#8211; Cooking Up A Communications Crisis</title>
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		<pubDate>Tue, 24 Jan 2012 13:11:30 +0000</pubDate>
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				<category><![CDATA[Communications Cues 2012]]></category>

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		<description><![CDATA[Recently, Paula Deen, known for rich meals and desserts such as Twinkie Pie, Gooey Butter Cake and Deep Fried Cheesecake, announced she had Type 2 diabetes. Sympathy for her eroded when we learned she was diagnosed three years ago yet continued to tout her high caloric and cholesterol-rich recipes. These recipes probably contributed to her [...]]]></description>
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		<title>January Cue &#8212; 2012 Success Takes Writing Finesse</title>
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		<comments>http://www.executivespeakwrite.com/january-cue-2012-success-takes-writing-finesse/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 13:15:01 +0000</pubDate>
		<dc:creator>eswadmin</dc:creator>
				<category><![CDATA[Communications Cues 2012]]></category>

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		<description><![CDATA[Few of us are exercising one of our best trump cards in a very competitive business game – the ability to achieve success with writing finesse. Reprioritize your approach to written communications as you enter 2012. Focus on: Relationship-building. Convey information the reader needs in terms that meet his goals. If your writing is all [...]]]></description>
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		<title>Slider &#8211; 2012 Success Takes Writing Finesse</title>
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		<comments>http://www.executivespeakwrite.com/slider-2012-success-takes-writing-finesse/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 12:30:01 +0000</pubDate>
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		<guid isPermaLink="false">http://www.executivespeakwrite.com/slider-2012-success-takes-writing-finesse/</guid>
		<description><![CDATA[2012 Success Takes Writing Finesse Few of us are exercising one of our best trump cards in this very competitive business game – the ability to achieve success with writing finesse.  Yet, that written communications may be the only form of communications you have with the reader.   To help you differentiate your communications approach, click [...]]]></description>
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		<title>January &#8211; 2012 Success Takes Writing Finesse</title>
		<link>http://www.executivespeakwrite.com/january-2012-success-takes-writing-finesse/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=january-2012-success-takes-writing-finesse</link>
		<comments>http://www.executivespeakwrite.com/january-2012-success-takes-writing-finesse/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 12:00:01 +0000</pubDate>
		<dc:creator>eswadmin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Email Effectiveness]]></category>
		<category><![CDATA[Relationship-driven]]></category>
		<category><![CDATA[Results-oriented]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.executivespeakwrite.com/january-2012-success-takes-writing-finesse/</guid>
		<description><![CDATA[Business writing has lost its finesse. Gone is the subtle approach to informing/persuading/motivating readers. Lost is the ability to address difficult situations. Most writers dash off an email or text without thinking through how best to actually “reach” that reader. The result? We are not exercising one of our best trump cards in a very [...]]]></description>
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		<title>December &#8211; Holiday Presence</title>
		<link>http://www.executivespeakwrite.com/december-holiday-presence/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=december-holiday-presence</link>
		<comments>http://www.executivespeakwrite.com/december-holiday-presence/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 12:05:31 +0000</pubDate>
		<dc:creator>ESW</dc:creator>
				<category><![CDATA[Communications Cues 2011]]></category>

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		<description><![CDATA[Among the many traditions of the holiday party is a statement and toast made by the CEO or head of a department. This is an important moment. The speaker, the leader, can use this opportunity to improve morale – or further erode it. For those of you slated to give a holiday address this year, [...]]]></description>
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		<title>Holiday Presence</title>
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		<comments>http://www.executivespeakwrite.com/holiday-presence/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 12:03:29 +0000</pubDate>
		<dc:creator>ESW</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Being Conversational]]></category>
		<category><![CDATA[Giving Presentations]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Relationship-driven]]></category>

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		<description><![CDATA[Holiday parties. Good experiences? Career-sinking activities? Reputation-ending comments? All too often, and with the help of alcohol, many otherwise-sane professionals have made toe-curling (theirs and everyone else’s) statements at holiday office get-togethers. Of course, these are augmented by the morning-after stories about inappropriate behavior, who said what to whom, and an embarrassing regaling of other [...]]]></description>
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