Those lines on your face -- your type face -- are under debate in art departments and web design studios. In one corner is serif -- any font with finishing lines on the ends of each letter, like a Times Roman. The contender is the minimalistic sans serif, like an Arial, which relies on clean strokes rather than structural additions. When making your choice, think:
Readability: Serif type is 50% easier to read and comprehend than is sans serif type. However, taking type size into account, small web copy may be less confusing if prepared in sans serif type.
Personality: Serif is considered more formal compared to the more casual sans serif.
Popularity: Many writers opt for serif on longer copy, and sans serif for shorter copy and headers.
Given readers gravitate to 12 point type size, you may find serif preferable when using larger point sizes and better screen resolution. If you're going for smaller point sizes, sans serif is more easily read. In any event, those facial lines are your call.
From Executive Speak/Write, oral and written communications trainers who want to ensure your communications skills attract your audience and convey your message.
