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How many of the thousands of business communications sent compel responses? Too often, the reader arrives at the end of a document or e-mail with a sense of relief, rather than purpose. If your goal is to achieve a reaction from your reader, you must end your communications with a call to action.
To motivate a response,
- State your ultimate goal at the end. If the reader has to reread to understand your request, the response will be, at best, delayed and probably less than satisfying.
- Keep control. If you are interested in talking or meeting, end by stating that you will call to set a date. Otherwise, you are at a disadvantage when you try to make the next contact.
- Reiterate your time frame. If possible, create a sense of urgency to increase the reader's motivation to act.
Ultimately, if you don't end with a call to action, you have not finished writing.
This call to action is brought to you by Executive Speak/Write, oral and written communications trainers who want to ensure you Make your point. Get results. with your communications.
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