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Executives will ignore 33% of the e-mails received no matter how often you pressed Urgent or High Priority. To ensure you get read, use your subject line to:
- Orient your reader. Quick recognition of the subject matter encourages faster readership and assists in filing.
- Establish deadlines. Need an answer by June 20? Include that in your subject line so your reader prioritizes a response.
- Specify time zones where appropriate. Remember your East Coast EOB or COB is three hours earlier than that of the West Coast recipient.
- Replace flat statements with more interesting verbiage to generate enthusiasm.
For instance, rather than "Can We Meet?" or "New Product Data Sheets" try:
"ESW Strategic Plan Requires Attention By June 20"
"Can You Discuss J. Brown's Emergency Phone Call At 3:00 P.M. EST June 8?"
"New Product Data Sheets Will Help You Close Sales"
Only by getting read can you accomplish your goals. Don't get lost in the e-mail shuffle.
From Executive Speak/Write, oral and written communications trainers who can help you Make your point. Get results. Contact us for more information on how our effective skills improvement programs make a difference in the job -- or in search for one.
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