Improving Skills In Relationship-Driven Communications
June 2009
What's Your Business Relating Rating?
English is now the de facto international business language. That said, your proficiency in "Global English" does not automatically translate into the effective communications needed for local, regional or world wide sales and team collaboration. You must still focus on building relationships when you write and speak to any audience. For example:
Though couched in acceptable English, workplace and regional jargon can create confusion. A Southerner's "fixin to" will leave a Northerner wondering just what is about to happen, and the Midwesterner hearing a Californian say "speak to you later" may sit by the phone expecting a call back.
Business dealings in America are more casual than those in other countries, so your written message to an American can end with something like "See you in September." The international community is more formal, so a "Best Regards" or similar phrase is expected at the close of any e-mail or business letter.
Americans gesture close to the body while those from abroad often use wider-flung movements or none at all. When speaking, you must consider your audience's inherent response to hand and arm movements.
Bottom line, to communicate effectively with domestic and/or international audiences, write and speak to your audience's needs, not yours.
From Claudia Coplon and Steve Clements, Executive Speak/Write's oral and written communications trainers, who will be speaking on this topic to members of the World Trade Center Atlanta June 17, 2009. Look for information on this Cues and Clues for Effective International Communications presentation which may be your opportunity to network with potential international clients and companies.
