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Typically, the person you are e-mailing is juggling 60 to 70 e-mails a day. To capture his attention more effectively:
- Restrict each message to one subject. Otherwise the reader must save the e-mail to a different folder for each action item, edit the e-mail before it can be forwarded to the right party or put it aside until he has time to respond to every point.
- List only one name in the To: field. Without that direction, the multiple recipients may question who holds responsibility for follow-through.
- Make your subject heading clear, concise and compelling -- or don't expect it to be read. Over 33 percent of e-mails are deleted before they are ever opened.
- Get to the point quickly. Your reader has a finite attention span and probably has the cursor already set on delete. After all, calls and meetings are vying for attention and there are all those other e-mails waiting.
By making it easier for your reader to react to your message, you get more of the results you want.
Brought to you by Executive Speak/Write, oral and written communications trainers who enable you to Make your point. Get results. Contact us for more information on our effective training programs.
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