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Think about your own reaction to a note that starts "thank you for. . ." Aware of what always follows, you rarely read on. Like you, the business executive who sees a "thank you for . . ." opener assumes it is just that -- a thank you -- and typically tosses the note aside for more important matters. Your next request or effort to close, included in the second paragraph, goes unseen.
To increase your odds of being read -- and differentiate yourself from others competing for attention:
- Make your note about the reader. For instance, open with a comment about the meeting or the information learned, e.g., "Your organization is clearly leading the way in technological advancement."
- Bullet point additional information or a requested action in the next paragraph.
- Include your "thank you" at the end of the note or even in lieu of a "Sincerely Yours."
- Write a separate letter to each person when addressing multiple readers and vary your wording.
Brought to you by Executive Speak/Write, oral and written communications trainers who enable you to Make your point. Get results. Contact us for more information on our effective training programs.
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